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Dr. Robert Roop to Keynote 2024 American Coatings Conference

Dr. Roop is SVP and CTO at Axalta Coating Systems.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The American Coatings Association (ACA), in partnership with Vincentz Network (VN), announced that Dr. Robert Roop, SVP and CTO at Axalta Coating Systems, will provide the keynote address at the 2024 American Coatings Conference. This major coatings industry technology forum will take place from April 30 to May 2, 2024, at the Indiana Convention Center in Indianapolis, Ind., held concurrently with the American Coatings Show (ACS).

Dr. Roop’s keynote address will explore the shift in coatings innovation focus. In the past, innovation was driven primarily by the need for improved performance (durability, cure rates, consumption, etc.) while meeting regulatory compliance. In the future, innovation will be heavily focused on improved sustainability, driven by societal demands.

Dr. Roop has served in his current role at Axalta since July 2019, and in various technology leadership roles across Axalta over the preceding 10 years. Prior to those roles he spent 20 years in technology and operations positions at DuPont in various polymer and chemical businesses.

The 2024 American Coatings Conference will follow the theme, “Innovations in Coatings Technology: Shaping Our Future,” and feature a curated, varied program across multiple topical tracks, offering some 90 technical sessions. 

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